Text by Richard Baird.
In The London Borough of Southwark sits the Grade II listed building and former headquarters of the London Fire Brigade, the city’s first fire station and a site currently under development. This will see it transformed into residential apartments with period conversations of the original Victorian building alongside a modern new-build. It is a one-of-kind property development that offers a unique intersection of historic and contemporary city living. London-based Jack Renwick Studio (JRS) were commissioned to develop the name, visual identity and communications for this new development, and were challenged with the task of appealing to both local and international markets.
Under the concept “Traditionally Different”, JRS developed the name Brigade Court and a visual language of juxtapositions. These celebrate the distinctive contrasts that exist throughout the property. These juxtapositions move between the elegant and sophisticated materiality of the brochures, the intersection of modern and historic images, and then towards moments of playfulness throughout the property’s marketing suite, which also features a deli and cafe. The visual identity links a variety of different touch-points, from property and floor-plan brochures to custom framed photo-montages, coffee cups, menus and window decals.
Opinion by Richard Baird
Christopher Hall is an internationally renowned furniture and interior designer from New Zealand with studios in London and Istanbul, with a third due to open in Barcelona soon. His interiors and bespoke furniture collections are characterised by a sensitive integration of the classical and the contemporary, a material refinement and sculptural elegance. Somata, his latest collection of 32 handcrafted pieces, is an allusion to the metamorphisms of mythology. This manifests itself within the forms and surfaces of stools, tables and cabinets, which often transition between the functional and sculptural.
Two Times Elliott, the studio behind Christopher Halls graphic identity, worked to develop promotional boxes and individual product sheets. Taking inspiration from the bespoke nature and conceptual foundation of Somata and the craft of Christopher Hall’s work at large, Two Times Elliott blend a detailed graphic pattern with a bespoke material and structural elegance.
Opinion by Richard Baird.
Colours May Vary is a Leeds based creative lifestyle store, independent bookshop and events space. Its physical and digital stores are filled with a variety of products, from riso prints, books and magazines to ceramic sculptures, cards and banners. There is a variety to these objects, yet a curatorial through line of beauty and usefulness that makes the Colours May Vary name appropriate. Developing this, design studio Build created a visual identity of shape play, typographical modernity and idiosyncrasy, colour and form contrast, and a meeting of striking graphic expression and high quality material finish. This links a variety of assets. These included printed items such as tote bags, postcards, loyalty cards, carrier bags and stickers, as well as digital components like social media icons, promotional images, newsletter template and a website designed and built by Hungry Sandwich Club.