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OMA NY Monograph by Studio Lin

Text by Richard Baird

Monograph designed by Studio Lin for OMA New York, a celebration of over ten years work

The Office for Metropolitan Architecture (OMA) is an international architectural practice operating within the traditional boundaries of architecture and urbanism. It was founded in 1975 in Rotterdam by architects Rem Koolhaas and Elia Zenghelis and alongside Madelon Vriesendorp and Zoe Zenghelis. OMA now has seven offices. This year saw the launch of OMA New York’s self-published monograph, designed by Studio Lin, that takes a look back at over 10 years of their work.

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Tangent GC Organic Soap by Carl Nas Associates

Text by Richard Baird

New packaging designed by Carl Nas Associates for Tangent GC's new line of low-impact organic, vegan, cruelty and fossil free soap range.

Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention.

Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for an ever-growing number of products over the last few years, worked on the brand’s new line of organic soaps. Just as with earlier work, which could be described as having a minimal sensibility (in the truest not trendiest sense of the word), this is very much about nuance and continuity. This post functions as an extension of previous posts. It reiterates the elegance and flexibility afforded by and present in the original type treatment and efficacy of good material choices and the communicative potential of surfaces and structures. This is a rare opportunity to see how a solution functions across time and within new contexts.

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