Opinion by Richard Baird
With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.
Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.
Opinion by Richard Baird.
UMFF is a film festival that takes place at the Ulju Arts Centre located in the South Korean city of Ulsan, and draws its name from the Ulju mountains to the west. Studio fnt worked with the film festival to develop a new visual identity treatment, which went on to include logotype, iconography, business cards, stationery, t-shirt design and signage, based around a contemporary interpretation of a traditional Korean image.