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Leandro Erlich: Both Sides Now by Studio fnt

Words by Richard Baird

Visual identity, posters, programme and supergraphics by Studio fnt for the solo exhibition of works by Argentina contemporary artist Leandro Erlich

Both Sides Now, a title borrowed from Joni Mitchell’s famous song, is a solo exhibition of Argentinian contemporary artist Leandro Erlich’s work that took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations, often receiving international acclaim, mirrors, reflective surfaces, water and other various materials to create optical illusions to transform familiar, everyday spaces such as an elevator, staircase or swimming pool.

South Korean designers Studio fnt worked on the creation of a visual identity for the exhibition that would link a variety of surfaces, from supergraphics, to programmes to posters to banners and digital displays by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs found throughout Erlich’s work.

Structure, holographic foil and distorted typographical elements are woven together to express the transience and subversiveness of a reflection or shadow, as well as the blurred boundaries between the the material objects that make up our subjective experience.

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Next To The Ocean by Lundgren+Lindqvist

Opinion by Richard Baird

Catalogue cover and graphic identity for Next To The Ocean by Lundgren+Lindqvist

Valand Academy in Sweden offers a complete range of undergraduate, postgraduate and artistic research opportunities. This is a unique educational environment, the only one of its kind in Sweden. Next to the Ocean is an exhibition of works created by 23 of the students from the BFA, MFA and research programmes, which was held at Röda Sten Konsthall in Gothenburg.

The exhibition serves two purposes. The micro; a look at the individual interests and concerns of those on Valand Academy’s photography programme, and the meta; an intention to position this a representation and overview of what is happening in young contemporary photography in Sweden today. To express this proposition The Valand Academy approached Scandinavian design studio Lundgren+Lindqvist to develop the visual identity and catalogue for the exhibition. This is characterised by an immediacy of form language and a material appeal, and a conceptual subtlety in the relationship and direction of essay and image.

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Zebra Dream by TCYK, Australia

Opinion by Richard Baird

New logo, graphic identity and packaging by Australia design studio The Company You Keep for coconut ice-cream Zebra Dream

Zebra Dream is a range of organic, soy and dairy-free coconut based ice-creams made from fair-trade ingredients. With a desire to capture a larger portion of the market whilst retaining its die-hard following, Australian design studio The Company You Keep (TCYK) reimagined the brand from the ground up, redesigning Zebra Dream’s graphic identity and packaging, taking it from a dark pack with a conventional and expected zebra pattern, to a light and airy treatment with an individual character and a surprising material flourish.

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