NAU by Toko
Posted: Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Toko, Fonts in Use: Maison, From Australia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logos, Overprint, Stationery Design, The Best Business Cards of 2017, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Milieu Grotesque, Typography, Uncoated Papers & Cards, White Ink Comments Off on NAU by TokoOpinion by Richard Baird
NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer that believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and graphic identity for NAU that would extend across business cards, stationery, brochure, tote bag, exhibition stand and website. This is inspired by and makes a connection with Australia’s unique and diverse landscapes through compelling photography by Brooke Holm, and using a broad but complementary colour palette.
Enea by Clase bcn, Spain
Posted: Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Binding, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Blue, Coloured Paper, Comb Binding, Design Blog, Design For Print, Design Opinion, Design Reviews, Design Reviews: Editorial Design, Designed by Clase bcn, Designed in Barcelona, Edge Painted Detail, Editorial Design, Fonts in Use: Noe, From Europe, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logos, Material Thinking, Print Finishing, Serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Graphic Design Work of 2017, The Best Logo Designs of 2015, The Very Best of 2017, Typography, Uncoated Papers & Cards, White Ink Comments Off on Enea by Clase bcn, SpainOpinion by Richard Baird.
Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.
With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.
The project extended to business cards, brand guidelines, product brochures and company catalogue, and was launched alongside Enea’s latest range which coincided with the Milan Furniture Fair.
This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.
Blå Bär by BVD, Sweden
Posted: Filed under: Graphic Design Reviews, Logo Reviews, Retail | Tags: Animated Logos, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Colour in Use: Blue, Design For Print, Design Opinion, Design Reviews, Designed by BVD, Designed in Stockholm, Fonts in Use: Brown, From Scandinavia, Graphic Design, Graphic Design Blog, Graphic Design Trends: Cobalt Blue, Homeware, Logo Design & Branding Blog, Logo Designs, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monochromatic Brand Identities, Retail Logos, Sans-serif Logotypes, Spot Colours, Swedish Design, The Best New Logo Designs of 2017, Type Foundry: Lineto, Type Play, Typography Comments Off on Blå Bär by BVD, SwedenOpinion by Richard Baird.
Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, natural material quality and cheerful character in pattern and imagery. These are displayed within a well-lit space that blends white walls and shelves, a light wood floor and storage, with the blue of its brand identity, created by Stockholm-based graphic design studio BVD. This appears as a solid matte colour wall, glossy counter, pattern detail and display case, and runs across the store’s packaging.
