Jackalope Hotels by Fabio Ongarato Design, Australia
Posted: October 12, 2017 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Leisure and Tourism, Logo Reviews, Material & Print Specs | Tags: Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colorplan Papers and Boards, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Fabio Ongarato Design, Designed in Melbourne, Die Cut Design Detail, From Australia, G.F Smith Papers & Boards, Gloss Ink, Gold Foil, Graphic Design, Graphic Design Blog, Hotel Logos, Interior Design, Leather Detail, Leather Menu Cover, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Print Finishing, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Stationery Design, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, Thermographic Ink, Typography, Wordmark Design Comments Off on Jackalope Hotels by Fabio Ongarato Design, AustraliaOpinion by Richard Baird
Jackalope Hotels is a luxury hospitality experience developed by Melbourne-based Louis Li, a hotelier described as having a penchant for the avant-garde. The first Jackalope Hotel is situated in the heart of the Mornington Peninsula, Victoria, Australia. It is unique in its location, surrounded by the hotel’s vineyard, in its architecture and interior by Carr Design, and in its visual identity, created by Fabio Ongarato Design.
Interior design and visual identity are linked by the theme of alchemy – a metaphor for winemaking, a core part of the business, and expressed in the juxtaposition of visual and material elements to create a new whole. These include the hybrid qualities of the Jackalope sculpture by Emily Floyd, the mixed techniques employed by artist Kate Robertson, and the polished layers of stone and carved busts of Rolf Sachs. This also extends to the visual identity for hotel, its restaurant and bar, in the combination of paper and finish, organic image and precise typographical and geometric forms.
Junction Moama designed by Seesaw
Posted: February 4, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Copper Block Foil, Design For Print, Design News, Design Reviews, Designed in Melbourne, From Australia, Graphic Design, Graphic Design Blog, Leather Detail, Leather Menu Cover, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, New Logo, Restaurant Logos, Serif Logotypes, Stationery Design, Surface Texture, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, The Very Best of BP&O, Typography, Visual Identity Design Blog, Wood Textures in Brand Identity and Packaging Design Comments Off on Junction Moama designed by SeesawOpinion by Richard Baird.
Junction is a bar and restaurant situated within the tourist district of the Australian twin-towns of Moama and Echuca, both of which have histories that began in the middle of the 19th century and grew to share a border along the Murray River. Originally a wooden tavern built by James Maiden in 1840, and named the Junction Inn – a reflection of its location at the confluence of the rivers Campaspe and Murray – it was place were travellers and settlers would converge. Its humble beginnings are now honoured with a new permanent structure, a seasonal menu made from local produce, a variety of craft beers, wines and cocktails, and by continuing to serve as a meeting point.
As part of a new brand strategy, developed and then visualised as a brand identity system by Melbourne-based graphic design studio Seesaw, the Junction Inn has been shortened to Junction, and expands on the concept of meeting points, not just of people or rivers, but of past and present, the town and the outback, regional taste and craft brews. This manifests itself across a rich interior design and visual identity treatment which included menus, stationery, signage and business cards, bound by a variety of material textures, high-quality handcrafted finishes and a subtle urban quality.
