It’s a ‘B’ and an ‘L’. A simple monogram for Baseline that expresses, with immediacy, that sense of a urban skyline, floor plans and frameworks. It works well as a static form but gains more as it is functions as a brand building block in which to construct a multiplicity of visual elements. These, however, are not literally buildings, more of a playful opportunity akin to lego. Through this, and in motion, Garbett injects a bit more joy and distinction into what could have been austere and familiar.

See more of this project here.