Putting two motifs together is as old as logo design itself. It certainly increases the chance of hitting on something distinctive, relying on pairings rather than singular images or abstract geometric forms. It also doubles the meaning which aids memorability. However, finding a natural synergy between two motifs, whilst sustaining legibility requires care. Mucho’s marque for Bookish lands on love, a love of books. It’s obvious, but relevant. I don’t doubt that at some point this has been drawn in a sketchbook but in the competitive landscape that Bookish exists within, it stands out. Mucho, of course, back this up with a very distinctive brand identity, and pairs the marque with a contrasting chiseled literary serif logotype.