Sandvik Group


2023, Sweden, Engineering

Sandvik provides manufacturing, mining and infrastructure industries with high tech engineering solutions. Its new logo, designed by Lynxeye, is said to represent progress and circularity, and further, visually summarise the commitment of Sandvik to advance the world through engineering. A simple use of heavy to fine lines, a diagonal upwards motion left to right and good balance of volume and void effectively conjure up precision, progress and heay engineering. Locked-up into a circle (a globe! circularity!) makes it easy to deploy cross platform.