BP&O

Western Union

Love St. and Co.

2023, USA, Money Transfer

Western Union has felt like a high street mainstay. It’s black and yellow signage is easy to recollect, its logo, however, not so much. An uncomfortable overlapping of an ‘W’ and ‘U’ offered little cognitive prompts to latch on. There was clearly an opportunity to, at the very least, generate something with a modicum of creativity. The new monogram is straight from the modernist playbook, an elegant synergy of two letters. I’m surprised I’ve not seen this before. Even a quick Google image search didn’t pull up something similar. Nice. Everything around this has been modernised by Love St. and Co.; the yellow is saturated and the type friendlier. A much needed refresh.