Scott’s Cheap Flights goes for a spin, becoming ‘Going‘, with a new logo and visual identity by Design Studio. Taking the ‘spontaneous twists and turns of traveling’ as a starting point, Design Studio have crafted a wonderfully loopy ‘G-Arrow’ motif that launches itself into a well-crafted wordmark. Fun, distinctive and with an energy to get going, the logo perfectly encapsulates a move away from cheap flights and towards more spontaneous and emotionally driven creative. Read and see more here.