2023, UK, Leisure
Alongside modernising existing parks and investing in new locations, Center Parcs Europe is repositioning with a renewed focus on nature and welcoming more diverse groups of visitors. This will move the business from a leisure option for families with children to a holiday destination for anyone. This is reflected in its welcoming new identity, two letters coming together to embrace a growing branch. The metaphor is well-realised, with the flared terminals of the branches tying it neatly to the accompanying typeface Bagoss and giving the logo a touch more nature away from the coldness of consistent line weights.