Great Wrap is the only compostable cling wrap made from food waste and, as a brand, is on a mission to end a reliance on petroleum-based plastic. Whilst serious about the science behind their product, they also believe in having fun along the way. This is wonderfully expressed by their logo, designed by A Friend Of Mine, in the plasticity and worm-like qualities of the combined letterforms, further enhanced with a touch of motion. It’s inviting, curious and playful. It demands attention be drawn to an overlooked and damaging product and offers a solution. Read and see more here.