It’s amazing to see what can be done with just a few simple geometric forms. Two circles and an oval and the mind is immediately drawn to a wide-mouthed frog. A bright green and simple motion cues online further the frog-like playful and distinctive nature of the mark. Whether you also see a film camera will be up to you, I don’t, but does it need more? I don’t think so, F37 have created a memorable logo for Leapling Films.

See more of this project here.