Trip Advisor

Mother Design

2020, USA

A subtle but suitable update to the distinctive Trip Advisor owl. A new bold and consistent single line weight, an improved approach to the eyes and a single colour approach increase usability and impact whilst maintaining a clear continuity and maintaining visual equity. Other details, for the discerning eye, include a new co-ordinated relationship between ears and beak, created from a triangle and reducing forms down to just the geometric and essential. Small differences deliver significant improvement here, not just a satisfying stylistic resolution but in terms of usability, particularly across small contexts such as an app icon.