Acknowledging the Port of Antwerp was a trusted and ubiquitous brand BBDO Design opted for evolution, fine-tuning the existing logo designed by Jey Janssen in 1975 (see second slide). By applying more rounded forms, removing the “A” but keeping the overall composition of forms, BBDO Design have managed to simplify and streamline this, making it more dynamic and useable across 21st century contexts. Designed in November 2018, this new logo was officially launched to the general public in January 2019 and was part of a wider brand strategy and visual identity programme.