Moriarty by Bond, United Kingdom
Posted: October 18, 2017 Filed under: Fonts in Use, Leisure and Tourism | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Event Planning Logos, Foil Blocking, Fonts in Use: Dala Moa, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Marble Patterns, Sans-serif Typography, Stationery Design, Stencil Cut Logotypes, Type Foundry: Commercial Type, Typography, White Block Foil, Wordmark Design Comments Off on Moriarty by Bond, United KingdomOpinion by Richard Baird
Inspired by the spontaneity and celebratory energy of parties and exploring the idea that curating great events is an art form, design studio Bond crafted a visual identity for new luxury event planning business Moriarty based around a series of abstract ink illustrations. These are paired with high quality dyed papers and boards, bringing a measured and distinctive contrast to printed assets that included folders, business cards and pitch documents.
Suomen Jäätelö by Werklig, Finland
Posted: February 22, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Back of Pack Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Colour in Use: Blue, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Designed in Helsinki, Finnish Design, Fonts in Use: Eksell Display, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logotypes, Marble Patterns, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Retail Logos, Stationery Design, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Suomen Jäätelö by Werklig, FinlandOpinion by Richard Baird.
Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its packaging design, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo and type contrast, in conjunction with a still life approach to art direction.
Naughty But Rice by Robot Food, United Kingdom
Posted: November 12, 2015 Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, British Design, Condensed Logotypes, Condensed Typography, Copy Opinion by Seth Rowden, Creative Packaging, Designed by Robot Food, Designed in Leeds, Foil Blocking, Fonts by Hoefler & Co., Fonts in Use: Knockout, Fonts in Use: Rukola, From the United Kingdom, Graphic Design Blog, Handcraft, Illustration, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, Luxury Logos and Packaging Design, Marble Patterns, Monogram Design, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Script Typography, Snack Packaging Design, Snack Pot Packaging, Stickers, The Best Brand Identities of 2015, The Best Packaging of 2015, Uncoated Papers & Cards 5 Comments »Opinion by Richard Baird & Seth Rowden
Naughty But Rice is a rice pudding range created by The Hain Daniels Group in response to an increase in the dessert’s popularity in the United Kingdom. Unlike the product’s of established and mainstream brands, Naughty But Rice, as the name suggests, offers consumers a modern and indulgent twist on the traditional favourite, with flavours that include Coconut & Raspberry, Salted Caramel and Chocolate Orange.
The range features a brand identity and package design, developed by Leeds based graphic design studio Robot Food, that leaves behind what the studio describe as tired category conventions, and instead, embraces the striking and high-contrast, in structure, type, colour, space and illustration. Since its launch, Naughty But Nice has secured shelf space in supermarkets such as Asda, Morrisons, Sainsbury’s and Booths.
