StrangeLove by Marx Design
StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid...
The Coconut Collective by Marx Design
The Coconut Collective is a new Australian brand of organic, flavoured, coconut waters drawn from Sri Lanka’s king rather than green coconut, a first for the market. Soulfresh, the company behind the brand, describe the water from the king coconut as having a ‘cleaner taste profile’, one that should appeal to a broader consumer base. The Coconut Collective’s brand identity and...
F. Whitlock & Sons by Marx
F. Whitlock & Sons is a New Zealand based producer of pickles and sauces with a heritage that dates back to 1877, a heritage that over the last century had disappeared from the packaging. Design studio Marx, in collaboration with running with scissors, sort to bring back and celebrate this with a mix of copywriting wit and illustrative authenticity based around Fred Whitlock’s love of...
Popchips by Marx
Popchips is a four flavour range of potato chips from Ping which have been popped—much like popcorn—rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés...