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The Coconut Collective designed by Marx Design

Bright contemporary packaging for organic, flavoured, coconut water brand The Coconut Collective by Marx Design

The Coconut Collective is a new Australian brand of organic, flavoured, coconut waters drawn from Sri Lanka’s king rather than green coconut, a first for the market. Soulfresh, the company behind the brand, describe the water from the king coconut as having a ‘cleaner taste profile’, one that should appeal to a broader consumer base.

The Coconut Collective’s brand identity and packaging treatment was recently developed by New Zealand-based studio Marx Design. Their approach, a communicative mix of subtle sun bleached and tinted wood backgrounds, large coconut imagery, bold uppercase typography, an unusual but distinctive pastel colour palette, map and boat illustration, ingredient story, and stamp texture, neatly deliver a tropical, exported sensibility with a contemporary eye for colour that draws attention to a new coconut variety and its unique provenance.

Logo for organic, flavoured, coconut water brand The Coconut Collective by Marx Design

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Bright contemporary packaging for organic, flavoured, coconut water brand The Coconut Collective by Marx Design

Bright contemporary packaging for organic, flavoured, coconut water brand The Coconut Collective by Marx Design

More brand identity and packaging work from Marx Design:

Packaging - F. Whitlocks & Sons  Packaging - Living Earth  Packaging - Popchips


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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