BPO


The Maitland by Studio Brave

Opinion by Richard Baird

Branding, art direction, brochure and website by Studio Brave featuring photography by Traianos Pakioufakis for property development The Maitland

The Maitland is a luxury 22 apartment residential property development from Gibson Developments located on Malvern Road in Glen Iris, a suburb of Melbourne, Australia. It is marked by an architectural, interior and landscape design language—created by Bruce Henderson (architecture), Charlotte Henderson (interiors) and Jack Merlo (landscape)—of colour, texture and form that connect it intimately to the neighbourhood and its leafy streets. This connection is the foundation of The Maitland’s graphic identity and marketing campaign, designed by Studio Brave, presented as two documents; Space and Place.

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Hands On: Critical Mass by Foreign Policy

Opinion by Richard Baird

Design and publishing by Singapore-based Foreign Policy for brand, art and cultural magazine Critical Mass

Critical Mass is a biannual magazine that explores a brand’s ripple effect across the globe, from patterns in consumer spending to environmental implications. It intends to showcase, in its curation, commissioning and design, how a brand’s living legacies extend beyond mere aesthetics and profit margins in the face of fast-moving and ever-changing global consumerism. Issue 1 explores the lines blurred between artistic expression and commercial endeavour in a series of texts around Japanese contemporary artist Yayoi Kusama approached from a variety of angles by different authors.

The magazine is designed and published by Singapore-based design studio and think tank Foreign Policy and takes the form of a slim staple bound booklet of 32 pages. Although light, it is an insightful document that is materially and graphically distinct. Texts move comfortably between the micro and the meta, complete easy reads and those that are more challenging, propositions for continued thought. There is pleasing breadth drawn from a singular focus.

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85 Spring Street by Studio Ongarato

Opinion by Richard Baird

85 Spring St is a residential property development of 132 apartments by Golden Age Group, designed by Bates Smart and located in the Australian city of Melbourne. It will be marked by its total work of art philosophy, or Gesamtkunstwerk, which embraces a multitude of artworks to compose one singular piece, but also its distinctive, sculptural and high-rise modernity within an area of significant architectural heritage and many low-rise structures. Although disparate in its form and height, its stonework seeks a connection with the surrounding urban environment.

Studio Ongarato worked with the developer to create a visual identity and strategy for the marketing of the property. Mixing commissioned artworks, material craftsmanship and a modern graphic simplicity of type and colour the concept captures the essence and total design philosophy of the building and using archival materials and illustration recognises and brings to light the significance of the site. These ideas link a variety of communications modes that included stationery set and brochure packs, signage, direct mail and display suite.

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