Text by Richard Baird.
Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would put founders before figures, and position boutique venture as the aspirational choice. Based around truth over hype and character over the size of an investment opportunity, Ragged Edge developed a visual language that evokes that of the editorial. This manifests itself through a bold logotype/masthead, dynamic layouts informed by stories, and an intelligible tone of voice. This links mobile and desktop digital experiences and printed surfaces such as business cards, newsprint, posters, book and invitations.
Opinion by Richard Baird.
Steirische Terrior und Klassikweingüter (STK) is a free association of ten wineries that have committed themselves to a region-specific wine culture and outstanding quality. The STK seal is a protected trademark and guarantee of quality for wines produced in the Southern and South-Eastern region of Styria, Austria.
STK was founded more than 30 years ago by a group of winegrowers who believed in the region’s potential to develop into a hot spot for world-class wines. The land is characterised by its difficult conditions for winemaking. Steep hills, unpredictable weather and versatile soils require willpower, experience and time to master yet together produce an unmistakable Styrian taste.
The STK annual magazine, designed by Austrian studio Moodley, brings to light and life the winegrowers; past generations and present custodians, the region and its terrior. What gives the magazine further character is its complimentary focus on the other side of wine production, what is described as an indispensable part of STK’s work and life: architecture, design, cuisine, art and culture. This duality, the intersection of heritage and modernity, the down-to-earth and the refinement of culture is explored within the full potential of the magazine; in the balance and arrangement of text, image and space, in typestyle and art direction, and in the dialogues that are created between all of the elements.