Opinion by Richard Baird.
Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.
The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.
Opinion by Richard Baird
The Clydeside Distillery was set up in 2014 with the intention of reviving distilling in Glasgow and telling the story of Scottish Whisky through a visitor’s centre. The distillery was set up by the Morrison’s, a family with a century-long history within the Scottish Whisky industry as both owners and operators.
San Francisco based Manual travelled to Glasgow to work closely with founders, architects and experience designers over a three year period to develop a brand that would live up to and bring to light a rich city heritage of industry and export through a broad variety of visual communications and material experiences. This included logo and a custom typeface, packaging and signage.
Opinion by Seth Rowden
Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.
Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.
In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.
A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.