BPO


Brewdog’s Lone Wolf by B&B Studio, United Kingdom

Opinion by Richard Baird.

Logo and packaging design by London-based B&B Studio for Brewdog's craft spirits range Lone Wolf

Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s distillery in Scotland, the only one to make base spirit from grain under one roof, a roof specially modified to accommodate a 19m high 60-plate rectification column to get the purest results possible.

The range features a brand identity and packaging design created by London-based B&B Studio. This is described as being in defiance of category codes and conventions, and features a stripped back label design and wolf’s head motif as expressions of product purity and the brand’s outsider stance. The range will be available at Brewdog bars, and as part of Brewdog’s equity scheme. This post was updated November 2017 with images and thoughts on the design of Lone Wolf’s new tonic water and G&T range.

Continue reading this article


Electric Ink by Robot Food, United Kingdom

Opinion by Richard Baird.

Branding and packaging design for tattoo care range Electric Ink by Leeds-based design studio Robot Food.

With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging design that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink launched in 2017 and is throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.

Continue reading this article


Modern by Dwell Magazine by Collins, United States

Opinion by Richard Baird.

Branding and packaging design by New York studio Collins for product and furniture range Modern by Dwell Magazine, a collaboration with Target.

Modern by Dwell Magazine is a new range of home decor products, tablewear and furnishings for those who want to create a welcoming space with a modern aesthetic. It is a collaborative project between design and architecture magazine Dwell, designers Chris Deam and Nick Dine of Deam+Dine, and the American retailer Target.

The range features over 120 products. From chairs, tables and glassware to kitchen utensils, bowls and cocktail shakers. These all balance an everyday functionality with what is described as a high-quality material beauty and share a modernistic design foundation, good design for everyone, only truly made a reality with more recent improvements to mass manufacturing.

New York-based design company Collins, working with the Target Creative Team, drew on a similar modernistic approach taken by Modern’s designers to create brand identity and packaging. This can be seen in structure and high quality materials, and throughout the range’s graphic expression, a balance of high-impact colour, typographical detail and a practical grid-based layout.

Continue reading this article