Logo
Peter Bailey by Bunch, 2011
Bunch delivers a modern take on the historical arts and crafts origins of the monogram for photographer Peter Bailey, neatly drawing a letter ‘b’ in the counter space of the ‘p’. What is particularly neat is the mirrored nature of the two letter-forms along the horizontal axis, capturing both sides of the lens, the photographer and the subject. See more...
Panettoni Pavolucci by Requena Office
Panettone has origins as far back as ancient Rome, but its connection to Christmas was first established in the eighteenth century. This sweet bread – originally from Milan – has earned its place across the globe as a staple of the festive season. However, earlier this summer, Barcelona-based twins Chiara and Francesca Pavolucci opened a bakery to bring panettone to...
Logo
Digital Turbine by Pentagram, 2022
Digital Turbine, the name draws the imagination towards a churn of pixels, the automation of online data. Pentagram expresses this as an ever-revolving, dispersing and converging set of modular blocks. While we’re far from the visible pixels of the past, this remains an immediate and universal motif that designers continue to dip into and used here as the foundation for...
Everybird by Marx Design
Few products have successfully integrated ethical, sustainable and environmental concerns with a product than coffee. It’s hard to imagine a time when the conditions of cultivation (both human and environmental) were not equal to flavour and – if we’re getting technical – whether the roast is blended or single origin. With its smaller volumes, the speciality coffee market has challenged...
Plenty by &Walsh
Agricultural practices are constantly changing to provide greater crop yields. In an effort to achieve this goal, modern farming has created a host of ecological side effects. Most notably, overconsumption of water and a reliance on chemical fertilisers, GMOs and pesticides. Plenty is an indoor vertical farm providing green produce to the masses through sustainable practices, using less space and...
Logo
Cottage M by Saint Urbain, 2022
A production ‘house’ called ‘Cottage M‘. The name is the logo and the logo the name. A simple idea. Light and shade, positive and negative space, counter-balance, dimensionality, the typographic and the pictorial are effectively employed by Saint Urbain to generate a unique and memorable form. The mind jumps between the two, a simple aha-moment serves memory and recall. iIs...
Logo
Simon Pengelly by Spin, 2015
Drawing inspiration from one of Simon Pengelly’s plywood chairs, and specifically ‘the elegant but bold stripes on the edge’ Spin constructed a ‘P’ from a pattern and varying number of vertical lines. From this, a behaviour of expansion and contraction allowed the logo to ‘inhabit different contexts and spaces’ mirroring the considerations of contemporary furniture design. See more of this...
BP&O Voices
Paul Belford on Ads:
VW Corrado press & poster
A guest article from Paul Belford on BMP DDB’s press and poster for the VW Corrado (1990). BP&O Voices presents the opinions of industry experts on a wide range of topics....
Logo
Human Appeal by Johnson Banks, 2018
Although based in Birmingham the charity Human Appeal has a global impact, working to deliver immediate aid where it’s needed most. This urgency, and a common global humanity is brought together and expressed by a typographic and universal pictographic gesture that represents a cross-border initiative. Angled, Johnson Banks effectively develops an ‘H’ and figure into a distinctive and single unified...
Logo
The Magical Mushroom Company by North, 2020
The Magical Mushroom Company is the first company manufacturing mycelium-based packaging in the United Kingdom, offering a vital alternative to polystyrene and plastics. ‘To grow protective packaging at any scale’ is the proposition, and this is beautifully represented by a growing ‘M’. The logo, designed by North, cleverly moves from an initial impression of being organic and toward the realisation...
Pursue Hard Seltzer by OlssønBarbieri
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Logo
Renault by Gilles Vidal, 2021
In branding, to go back is to go forward. This has often been to return to simpler times (read: understandable), channeling a nostalgia and conjuring up romantic visions of the past. The past can evoke strong emotions, but it also contains some practical insights that remain relevant today. Functional requirements of a logo such as ease of use, flexibility across...