Posted: February 15, 2017 Filed under: Graphic Design Reviews, Logo Reviews, Retail | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Anagrama, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Mexican Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Patterns, Retail Logos, Stationery Design, Swiss Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best Packaging of 2017, Typography, Uncoated Papers & Cards, Wordmark Design
Opinion by Richard Baird.
Helvetimart is a supermarket in the Swiss city of Lausanne. It offers a broad range of groceries and high-quality Swiss specialities sourced from across the country. The supermarket also holds daily tastings and workshops, has an informed staff and a tablet-based service the gives shoppers access to information on the Swiss cantons and their products. Drawing on regional flags and antique architecture, Mexican graphic design studio Anagrama developed a brand identity for Helvetimart that, through a strong favour for colour and form language, delivers significant impact for an independent store, draws a modern system from historic structure and touches upon the regionality of its products.
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