Näsby Slottspark by Bedow
Posted: May 21, 2018 Filed under: Logo Reviews, Property | Tags: Black Block Foil, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bedow, Designed in Stockholm, Graphic Design, Graphic Design Blog, Logotypes, Print Finishing, Property Development Logos, Sans-serif Typography, Serif Logotypes, Serif Typography, Swedish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Uncoated Papers & Cards, Wordmark Design Comments Off on Näsby Slottspark by BedowOpinion by Richard Baird
Näsby Slottspark is a residential property development located in Täby, a municipality situated north of Stockholm. The development is built around a 17th-century castle and its gardens, and is made up of three distinct structural groupings, Södra Parken, Norra Parken and Strandängarna. Each of these is characterised by a Scandinavian simplicity, lightness and truth to materials inside and out and by their surroundings, a landscape of natural grasses, hedgerows and parkland. This mix of regional legacy, natural beauty and modern structure is expressed by the development’s visual identity, designed by Bedow, through logo design, type choice, illustration and photography online and in the material composition, finish and layout of brochures.
Tangent GC Hand Cream by Carl Nas Associates, UK
Posted: January 19, 2018 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Use: White, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Tangent GC Hand Cream by Carl Nas Associates, UKOpinion by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to ensure longevity, and entered the organic skincare market in 2016. The company’s graphic identity, a simple typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, yet divide content and drew out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language laid down by Essen International. This new phase saw the studio pair a similar approach to skincare packaging with a launch campaign of dynamic image (stills and animation) for the soap range which made a connection to the brand’s beginnings, visualising fragrance as swirling fabric.
For Tangent GC’s latest product, a perfumed organic hand cream, Carl Nas Associates begin to introduce new form and material language through an exposed aluminium tube, and continue to play with contrast, creating a launch campaign that features warm and detailed illustration by celebrated airbrush artist Syd Brak, the man behind some of the 80’s best-loved Athena posters.
Maldini Studios by Jens Nilsson, Sweden
Posted: November 20, 2017 Filed under: Art and Design, Logo Reviews, Material & Print Specs | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Coloured Paper, Design Opinion, Design Reviews, Designed in Stockholm, From Scandinavia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Interior Design, Letterpress, Letterpress Business Cards, Logo Design & Branding Blog, Logos, Mixed Fibre Materials, Print Finishing, Sans-serif Typography, Sign Design, Swedish, The Best Custom Logotypes, The Best New Logo Designs of 2017, Tote Bag Design, Typography, Uncoated Papers & Cards, White Block Foil, White Ink Comments Off on Maldini Studios by Jens Nilsson, Sweden
Opinion by Richard Baird
Maldini Studios is a Stockholm-based interior design and carpentry studio made up of project manager and carpenter Rasmus Moberg, interior designer Elina Johansson and carpenter Theo Klyvar. The studio’s work often uses precise lines and geometric forms to elevate the irregular detail and texture of natural materials. There are moments of utilitarian and ornamental juxtaposition, times at which this feels subtle and transitional, others where it is more severe and abrupt. Much of the studio’s work displays a contextual sensitivity, either in its continuity with or intentional opposition to space.
Drawing on the forms, materials and woodworking craft of the studio, as well as its understanding of object and space Swedish designer Jens Nilsson, former Design Director at Snask, built an identity that explores the intersection of the functional and the sculptural, material pleasure and communicative intention. This is done through the distinctive typographical forms of a custom typeface, a material variety, and by employing letterpress as a bridge between the two. Graphic identity runs across website and a variety of printed assets, these include stationery and business cards, branded items such as tote bags and scarves, as well as signage.
