Tangent GC Organic Detergents by Carl Nas Associates
Posted: Filed under: Home and Garden, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Carl Nas Associates, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Skincare, Tangent GC, The Best Packaging of 2020, The Very Best of 2020, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Tangent GC Organic Detergents by Carl Nas AssociatesWords by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.
The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.
Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.
Daniel Jensen: Current Events by Bedow
Posted: Filed under: Art and Design, Graphic Design Reviews, Publishing | Tags: Art Book, Artist Books, Book & Magazine Design, Book Design Review, Branding Agency, Coloured Paper, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Design Reviews: Editorial Design, Designed by Bedow, Designed in Stockholm, Editorial Design, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Material Thinking, The Best Design for Print 2019, The Very Best of 2019, Typography Comments Off on Daniel Jensen: Current Events by BedowOpinion by Richard Baird
Daniel Jensen is a Swedish artist whose work moves between paintings, sculptures and drawings and explores themes such as society and pop-culture, film, literature and nature. His latest book, designed by Bedow, features artworks that are figurative and abstract, unrelated and absent a narrative. With such compelling and intense imagery of colour and dynamic shape, Bedow developed a format that would hold these works with a calm and classic sensititivity, using type and space to frame the work.
TGC x Stenerhag by Carl Nas Associates
Posted: Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Carl Nas Associates, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Skincare, Tangent GC, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on TGC x Stenerhag by Carl Nas AssociatesOpinion by Richard Baird
Tangent GC began as an organic garment and shoe care company developing products that intended to ensure longevity and entered the organic skincare market in 2016. Designed by Essen International TGC’s graphic identity, by way of a simple typographical expression, established a visual system of informational immediacy through the absence of superfluous stylistic detail and colour. This divided content and drew a distinction from the arrangement and orientation of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language through launch campaigns and in the design of TGC’s perfumed organic hand creams. An exposed aluminium tube introduced a new form and material language and developed the theme of contrasts in campaign work and collaboration with airbrush artist Syd Brak.
Collaboration and contrast remain central themes as the TGC story continues with the release of four new fragrances added to their organic soap range. To celebrate this, Carl Nas Associates worked with Swedish artist Åsa Stenerhag to create a limited edition of 100 hand painted boxes. These will be sold through selected retailers around the world beginning in February 2019.
