Maisonette by Lotta Nieminen Studio, United States
Posted: October 30, 2017 Filed under: Logo Reviews, Retail | Tags: American Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Blue, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed in New York, Fonts in Use: GT Walsheim, Gold Foil, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logos, Lotta Nieminen Studio, Retail Logos, Sans-serif Typography, Swing Tag Design, The Best Brand Identities of 2016, The Best Custom Logotypes, Type Foundry: Commercial Type, Type Foundry: Grilli Type, Typography, Women of Design 1 Comment »Opinion by Richard Baird
Maisonette is an American online retailer of luxury children’s brands, founded by former Vogue co-workers Sylvana Durrett and Luisana Mendoza Roccia. The retailer carries a carefully selected yet extensive catalogue of clothing, homeware, gifts and accessories that mixes local up-and-coming brands with those that are well-established and international.
Maisonette’s visual identity, designed by New York based Lotta Nieminen Studio, intends to balance and juxtapose a sense of play and a modern sophistication though scribbles and their arrangement and colour, a simple outline logo, similar logotype and a gold block foil finish. These link a variety of assets that include swing tags, stationery, business cards, packaging and website.
This is one of a number of recently documented projects designed over the last few years and uploaded to the Lotta Nieminen Studio website last week. Also check out Rent The Runway, and Cienne.
AIGA Design Conference by Mother Design, United States
Posted: February 17, 2017 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mother Design, Designed in New York, Fonts In Use: Suisse Int'l, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monospaced Typography, The Best Brand Identities of 2016, The Very Best of BP&O, Type Foundry: Swiss Typefaces, Typography, Wordmark Design Comments Off on AIGA Design Conference by Mother Design, United StatesOpinion by Richard Baird.
The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises two biannual events; the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.
In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard-bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision; to become a hub for “broader creative constituencies”.
Taking inspiration from the evolving nature of organisation and the unexpected ways that a diversity of people and ideas come together in one place, New York-based graphic design studio Mother Design created a multi-coloured visual identity of unusual forms, juxtaposition and sense of change for the AIGA Design Conference. This was implemented throughout the Las Vegas conference which took place between 17 – 19 October 2016.
Tilly Sveaas Jewellery by Bond, United Kingdom
Posted: December 7, 2016 Filed under: Art and Design, Fashion, Graphic Design Reviews, Logo Reviews | Tags: Art Direction, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Colorplan Papers and Boards, Colour in Use: Grey, Coloured Paper, Condensed Logotypes, Design For Print, Design Opinion, Design Reviews, Designed by Bond, Designed in London, From Europe, From the United Kingdom, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, White Block Foil, White Ink 6 Comments »Opinion by Richard Baird.
Tilly Sveaas is a London-based jewellery designer, and the designer behind Silver Service Jewellery. This year sees the launch of her first collection under her own name. This features a brand identity created by the London office of international design studio Bond, and included art direction, postcards, business cards and packaging. Through typographic form, colour, material, print finish and image, Bond’s brand identity for Tilly Sveaas intends to distil down and express the signature style of the brand, one described as being luxury with a progressive edge.
