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DOIY by Folch, Spain

Opinion by Richard Baird.

Logo, art direction, print and packaging by Barcelona-based Folch for product design company DOIY

DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.

With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.

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Royal West of England Academy by Spy, United Kingdom

Opinion by Richard Baird.

Brand identity and blind embossed business cards for Royal West of England Academy by Spy, United Kingdom

Royal West of England Academy brings world-class visual art from around the world to Bristol. It is the city’s first art gallery, the UK’s only regional Royal Academy of Art, and is located in a grand Grade II listed building. RWA worked with London-based graphic design studio Spy to develop a visual identity that would feel relevant and engaging, and re-establish confidence in the institution’s mission, both internally and externally. Spy developed a system that works with a vast library of content, and provides staff with the tools to effectively communicate with visitors and potential patrons. This runs across and links a variety of assets including brochures, posters, business cards and website.

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Faust by Snøhetta, Norway

Opinion by Richard Baird.

Brand identity, stationery and custom typeface by Snøhetta for Oslo-based high-end shoemaker Faust

Faust is a high-end shoemaker with its first signature store located in Oslo’s Barcode area. The shop is a small but impressive space consisting of five concrete niches and large carved wooden doors. Faust worked with Scandinavian studio Snøhetta to create both interior and brand identity. This was based around the The legend of Faust from the Renaissance, its basis for many literary, artistic, cinematic and musical works through the ages, and Faust as an ambitious person who surrenders moral integrity in order to achieve power and success. These served as historical reference points, taking a look back at a period where all shoes were handmade and bespoke. This then informed the calligraphic strokes of signage, wordmark and custom typography, is seen in the materiality of identity across stationery, business cards and packaging, and in the wood and vaulted forms of interior design.

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