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BIFAN 2016 by Studio fnt, South Korea

Opinion by Richard Baird.

Brand identity, illustration and brochure by Studio fnt for 20th Bucheon International Fantastic Film Festival, South Korea

Bucheon International Fantastic Film Festival (BIFAN) is an eleven day event that takes place each year in a number of locations throughout the South Korean city of Bucheon, a satellite city of Seoul. It celebrates world cinema; specifically those dealing with the themes of love, fantasy and adventure, plays host to international, Asian and national premieres, and includes, alongside the 320 films from 49 countries, a variety of performances, concerts and art and design exhibitions that draw their inspiration from the films being screened.

BIFAN 2016 is the largest festival to date, and features a revised brand identity, designed by Studio fnt. This reaches across a plethora of printed materials that include posters, banners, tote bags, merchandise, tickets, signage and a catalogue to promote its 20th anniversary.

These are linked a by a new logo, the “Cell Of Fantasy”, that hints at the expansion of BIFAN’s fantastic imagination, and implies a close connection with opposing visual cues, such as yin and yang, in order to stimulate the eyes and the creativeness of the audience. This is paired with a graphic system of shapes and illustration that intend to express the energy, adventure and imagination of an event unlike any other.

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Stevenson Systems by Socio Design, United Kingdom

Opinion by Richard Baird.

Logo and business cards by London-based Socio Design for space accounting specialist Stevenson Systems

Stevenson Systems is an American business that specialises in ‘space accounting’, an industry that measures architectural spaces using a variety of laser scanning and measuring devices, goes on to classify areas within larger spaces and produces reports and offers consultation on how to draw the most value from these.

Stevenson Systems pride themselves on their ability to add value, rather than just delivering data, and providing their clients with an array of services that look at the complete lifecycle of a building, from purchase through development and finally to sale. The company is a leader in its field, a position it has held since its foundation in 1986, however, its brand identity fell short articulating this authority amongst a crowd of newer competitors.

London-based Socio Design recently worked with Stevenson Systems to develop a brand identity that would counter the perception that they just measured buildings and would communicate an authority. The studio was responsible for strategy, logo and iconography design, stationery, brand guidelines, art direction and website, both design and build. Underpinning this rebrand is a new mission statement “Discovering Hidden Value”.

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Primary by DIA, United States

Opinion by Richard Baird.

Brand identity for New York co-working and wellness concept Primary designed by DIA

Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA.

DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.

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