BPO


Netsurvey by The Studio, Sweden

Opinion by Richard Baird.

Branding for Stockholm based Netsurvey by The Studio

Netsurvey provides organisations with employee and customer relation evaluation services using a precise, individualised and proprietary set of tools, and then helps to implement change with the intention of enhancing employee engagement, strengthening leadership and improving employer branding. Netsurvey works across a variety of sectors, for both small and large businesses and has grown to become one of Sweden’s leading consultants within the industry.

In response to what was felt to be an increasingly dated visual identity, one that failed to convey the warmth, engagement and innovative spirit that characterises the company, Netsurvey commissioned Stockholm based graphic design agency The Studio to create a new system that would communicate these key qualities but also their position as industry leaders through differentiation. This was achieved using a bright colour palette, custom typography, monolinear iconography and personable photography, and included business cards, stationery, print communication, tote bags, pens, and website.

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Twice Fashion by SocioDesign, United Kingdom

Opinion by Richard Baird.

Branding for Chinese luxury accessory brand Twice by London based graphic design studio Socio Design

Twice Fashion is a Chinese luxury accessory brand established by Tina Tian and Dr Mirko Wormuth in 2007. Since then it has grown to become one of the country’s top accessory brands, with stores in Beijing, Tianjing and Chongqing. Twice Fashion is described by SocioDesign, the London based graphic design studio behind its rebrand, as having helped shaped China’s ‘fast’ fashion industry.

With the intention of building on their success in mainland China, while also setting the stage for a move into the international market, Twice Fashion worked with SocioDesign to develop a new visual identity treatment. This included logo, logotype, packaging, bags and business card design, with consideration given to the brand’s existing visual language, reworking it where necessary, and its global aspirations.

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Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

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