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Flamingo by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand Identity for Flamingo by Bibliotheque, United Kingdom

Flamingo is an insight and strategy consultancy, founded by Kirsty Fuller and Maggie Collier in 1997, that works with businesses, and at the intersection of people, culture and brands, to help enrich lives by shaping culture and evolving behaviours. The consultancy is described as a group and not just a network, collaborating and sharing across its seven offices throughout Europe, Asia, India and South America.

Flamingo recently worked with London based graphic design studio Bibliothèque to create a new brand identity and visual language that would better reflect who they are, and would speak clearly about their broad range of specialisations. This new brand identity extendeds to printed materials that included business cards, postcards, book cover and tote bags, and an online presence developed in collaboration with Archive Studio.

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Helsinki Philharmonic Orchestra by Bond, Finland

Opinion by Richard Baird.

Branding for Helsinki Philharmonic Orchestra by Bond, Finland

Helsinki Philharmonic Orchestra is a 102 strong ensemble, currently led by chief conductor John Storgårds, with its primary venue being the Helsinki Music Centre. It has a significant history, beginning as the Helsinki Orchestral Society in 1882 and acquiring its current name following a merger with the Helsinki Symphony Orchestra in 1914. In 2016 the orchestra will have its first female chief conductor following the appointment of Susanna Mälkki.

With a desire to strengthen its image and consolidate its overall brand experience, the orchestra worked with Finnish graphic design studio Bond, who in turn collaborated with photographer Marko Rantanen, to create a new visual identity that would communicate the energy and power of its 102 musicians, and that would extended across programmes, stationery, business cards, campaigns and signage.

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Tenderloin Museum by Mucho, United States

Opinion by Richard Baird.

Brand identity, t-shirts and tote bags for Tenderloin Museum by graphic design studio Mucho

The Tenderloin Museum tells the story of, and celebrates, the people and rich history of the Tenderloin district, a 31 block region of San Francisco. The museum’s permanent exhibition covers the area’s rebuilding, from 1906, following the great earthquake, until the present, and captures its diversity. It is a neighbourhood that has been filled with, what Mucho, the graphic design studio behind the museum’s visual identity describe rather romantically as, immigrants and iconoclasts, artists and activists, sinners and saints. It is a place known for “girls, gambling and graft” but equally for its cultural icons, these have included the Grateful Dead, Miles Davis and Dashiell Hammett.

Mucho were responsible for creating the museum’s brand identity, signage and merchandise, which extended to t-shirts, coasters, cups, mugs, maps, tote bags and posters.

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