Atlantic Theater 2018 – ’19 Season by Pentagram
Posted: September 11, 2018 Filed under: Graphic Design Reviews, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Colour in Use: Fluorescent, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Fluorescent Ink, Form Language, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, Sign Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best of BP&O, Theatre Logos, Theatre Programme, Typography, Women of Design Comments Off on Atlantic Theater 2018 – ’19 Season by PentagramOpinion by Richard Baird
Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015. This runs across a printed programme of upcoming productions, kids programming and educational opportunities.
Shakespeare In The Park 2018 by Pentagram
Posted: May 30, 2018 Filed under: Graphic Design Reviews, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Festival and Event Brand Identities, Fonts in Use: Knockout, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, Sign Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best of BP&O, Theatre Logos, Type Play, Typography Comments Off on Shakespeare In The Park 2018 by PentagramOpinion by Richard Baird
Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets such as signage being designed and deployed by Public’s in-house team. This builds on the enduring identity Paula Scher designed for the theatre in 1994, revised in 2005 and 2008, maintaining its impact and dynamic qualities whilst working in a new and distinctive colour palette of bright gradients, contrasting solid blocks of black and a strong sense of the systematised and the architectural. Alongside the tagline “Be In The Park” this links signage, static and dynamic posters and billboards, t-shirts, tote bags and newspaper advertising.
Boundless Theatre by Spy, United Kingdom
Posted: March 2, 2018 Filed under: Fonts in Use, Logo Reviews, Theatre | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Akkurat, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Poster Design, Sans-serif Typography, Stationery Design, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Theatre Programme, Typography, Wordmark Design Comments Off on Boundless Theatre by Spy, United KingdomOpinion by Richard Baird.
Boundless Theatre, led by Artistic Director Rob Drummer, is a UK based theatrical group that creates plays for 15 to 25 year olds, “as well as curious others”, that respond to a diverse global culture and empowers young people to collaborate and find their voice. In the spirit of the name, Boundless Theatre tours both nationally and internationally.
With the intention of increasing the profile of the theatre, developing the audience within their core demographic, and engaging with guardians, teachers and donors, Boundless Theatre worked with design studio Spy to develop a new graphic identity. This links a variety of printed materials. These included posters, programmes, business cards and box tape, and extend to digital experiences for mobile and desktop.
