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Penley Estate by Parallax Design, Australia

Opinion by Richard Baird.

New brand identity and packaging by Parallax Design for family run and award winning winery Penley Estate, Australia

Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.

The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.

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Sommos by Mucho

Opinion by Richard Baird.

Logo, stationery, print and packaging by Mucho for Dutch online wine subscription service Sommos

Summos is an online platform that gathers together and shares the knowledge of the six best sommeliers of the Netherlands and offers a seasonal subscription service that sends out a selection of some of the country’s best wines once every two months. Sommos worked with graphic design studio Mucho to develop name, brand identity and packaging.

Based around the concept of group and innovation, and clearly informed by the curated nature of Sommos’ content, service and sommeliers, Mucho delivered a name and logotype with a simple corkscrew at its centre, a light and contemporary colour palette and the crafted and personable qualities of brush stroke patterns. This links subscription boxes, business cards, stationery, tags and tissue paper. This project was completed in 2015 but was documented and uploaded to Mucho’s site recently.

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Black Estate — Circuit by Toko, Australia

Opinion by Richard Baird.

Package design for Black Estate's wine range Circuit designed by graphic design studio Toko

Circuit is a 2014 Pinot Noir and 2015 Pinot Gris range from New Zealand’s Black Estate, a Vineyard run by The Naish Family and located across three hillsides in the Waipara Valley, an area of North Canterbury with clay and clay-limestone soil. Black Estate worked with Australian graphic design studio Toko on the branding and packaging of these two new wine varieties which extended across labels and boxes.

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