Wordmark Design
Yellowbird by Gander
Sauces, oils, seasonings and condiments are consistently thriving categories in direct-to-consumer packaged goods. These high-margin, shelf-stable products can be easily differentiated with unique flavours and ingredients, and have high branding potential that can quickly adapt to trends. Right now, hot sauce its having its moment, with celebrities from Ed Sheeran to Brooklyn Beckham jumping on the band wagon, following trailblazers...
Joyful Outdoors by Alphabetical
Over the years, London-based Alphabetical has honed both a distinctive style and a distinctive client list: often, its most celebrated projects are those for brands or organisations that are both a unique place, and more specifically a site for a community that’s underserved or underrepresented. In short, Alphabetical has honed its knack for uniting a people-centric, frequently cocreation based approach...
Coolhaus by &Walsh
Dessert-centric power couple Natasha Case and Freya Estreller met in around 2008, soon forming a partnership in both life and business: Coolhaus, a range of ice creams and other frozen treats that looks to inspire other female and LGBT+ founders. For those thinking, ‘what, like Rem Koolhaas?’ – yes, you’re right. Estreller originally trained as an architect, and before Coolhaus-proper...
Isle of Wight Tomatoes by B&B Studio
Having grown up near Portsmouth, the Isle of Wight carries a certain resonance, though perhaps unfairly. Aged around 14, when getting served in off licences/particularly lax pubs wasn’t always a given, we’d sometimes pass the time watching the IoW ferry. It felt rather bleak, and somehow a bit futile, just bobbing back and forth between two destinations (Southampton and Cowes)...
Sustana by Collins
For non-design nuts or print nerds, paper might seem pretty high up in the scale of banality and boringness. That’s likely the reason that the Wernham Hogg paper company was the setting of The Office: paper, and Slough, formed an easy sitcom shorthand for all that was unremarkable, trivial, and emphatically dry. But in fact, there’s a lot more to...
Jaffa by Earthling
This took me probably longer than it should have to get my head around, but bear with me: Jaffa oranges – also known as Shamouti oranges in Arabic – are a specific variety of orange cultivated in Israel, Palestine, Cyprus, Iraq, Lebanon, Syria, Jordan and Turkey, known for their relatively few seeds and tough skin. These qualities make them especially...
Chyna Club by Bibliothèque
Over the past few decades, high-street menu-scribbler Wagamama has become a rare beacon of actually-very-nice-food among a sea of uninspiring spicy chicken, Giraffes, and Five Guys (arguably, simply too many guys). It turns out Wagamama has some pretty big-name siblings: Mayfair’s Michelin starred, celebrity-beloved Hakkasan; Thai stalwart Busaba; Cantonese eaterie Yauatcha; and Turkish restaurant chain Yamabahce all sit within the...
Superkeen by B&B Studio
There has never been more awareness of allergens and inflammatory ingredients, with lupins and sulphites now on the mainstream radar alongside common culprits like gluten and dairy. At the same time, nostalgia and anemoia (‘a feeling of yearning for a past that you never experienced’) have become driving forces shaping contemporary tastes. Direct-to-consumer cereals neatly bridge a gap in this...
The Dinner Ladies by Universal Favourite
‘Dinner ladies’ doesn’t have the most glamorous connotations in England – depending on your experience at school, it likely conjures up memories of scoops of greying, tepid mash-adjacent slop unceremoniously plopped onto a plate; something to do with turkey dinosaurs; a troop of formidable but visibly jaded people responsible for making every school smell like on-the-turn cottage pie from around...
Lunge by Porto Rocha
With trend-forecasting agency WGSN identifying ‘multi-species homes’ as one of the ‘top trends of 2024’, the global market for pet products is project to hit £28.75 billion by 2025 – and this excludes the food category. Even furniture design is increasingly influenced by the penchants of our four-legged friends. Catering to this pet-first design movement, Liberty London, Prada, Louis Vuitton...
Bimmi by Bedow
When it comes to pre-packaged, semi-liquid meals and snacks, it’s easy to cite the infamous examples that are now stand-ins for whole demographics – I’m talking about SlimFast, the epitome of 90s diet culture; biohacker fuel Soylent; and, more recently, the US-based celeb-backed Daily Harvest, which made headlines due to product recall over food poisoning incidents. But there’s perhaps no...
RSPCA by JKR
It’s often the launch of major charity rebrands that puts the gulf between how the design world views something, and how the rest of the world might, into sharp relief. Countless headlines abound bemoaning the £££millions ‘spent on a new logo’, as if that’s just about all there is to it, and now the children/animals/elderly etc will directly suffer as...