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Tatau by Inhouse

Opinion by Richard Baird.

Book design by New Zealand-based studio Inhouse for Tatau, a publication on the history of Sāmoan tattooing

Tatau chronicles the rich cultural history of Sāmoan tattooing, from its beginnings 3,000 years ago to the practices of today. Tatau takes the form of a 320 page hardback book (255 x 200mm) illustrated with historical photographs from the nineteenth, twentieth and twenty-first-century, diagrams, film stills and images of posters and related artefacts. These were brought together by Sean Mallon and Sébastien Galliot, and set alongside texts that explore how Sāmoan tattooing has been shaped and reshaped over an extended period by regional and international forces, with graphic and editorial design by New Zealand-based studio Inhouse. The book features a distinctive debossed cover, custom typeface and a reversible half jack with examples of contemporary male and female tatau by photographer Greg Semu.

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Innsbruck International, Biennial of the Arts by Studio Mut

Opinion by Richard Baird.

Logo, visual identity, posters, programmes and website designed by Studio Mut for Innsbruck International, Biennial of the Arts

Innsbruck International, Biennial of the Arts is a 16-day event set over 10 locations presenting the work of over 20 international artists who are invited to make use of Innsbruck’s historical and contemporary venues. Together, these works reach across the wide spectrum of the visual arts; from painting and sculpture, film and sound to performances and installations. Although events of this kind are, by their very nature, politically charged; the worldviews of a few artists presented to an international audience, the 2018 event brought this right to the forefront under the theme of “Agents Of Social Change”. Capturing the spirit of this Italians Studio Mut developed a graphic identity for the 2018 Biennial that included posters, advertising, programmes, brochures and website. This is marked by a visual language of both the personable and mechanical, motion and pause, yet, united by an immediacy and urgency.

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85 Spring Street by Studio Ongarato

Opinion by Richard Baird

85 Spring St is a residential property development of 132 apartments by Golden Age Group, designed by Bates Smart and located in the Australian city of Melbourne. It will be marked by its total work of art philosophy, or Gesamtkunstwerk, which embraces a multitude of artworks to compose one singular piece, but also its distinctive, sculptural and high-rise modernity within an area of significant architectural heritage and many low-rise structures. Although disparate in its form and height, its stonework seeks a connection with the surrounding urban environment.

Studio Ongarato worked with the developer to create a visual identity and strategy for the marketing of the property. Mixing commissioned artworks, material craftsmanship and a modern graphic simplicity of type and colour the concept captures the essence and total design philosophy of the building and using archival materials and illustration recognises and brings to light the significance of the site. These ideas link a variety of communications modes that included stationery set and brochure packs, signage, direct mail and display suite.

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