BPO


Brilliant by The Studio

Opinion by Richard Baird

Logotype, pictograms, stationery and website by The Studio for Swedish customer survey specialists Brilliant

Swedish employee engagement consultancy Netsurvey and Bright, experts in customer surveys, have been merged and rebranded as Brilliant by The Studio. This merger and rebranding intended to create a new platform capable of encapsulating the skills and corporate cultures of both companies and develop a visual expression that people from each could identify with and stand behind.

In the same spirit as The Studio’s visual identity design for Netsurvey, reviewed on BP&O back in 2015, the direction for B2B company Brilliant, shuns a corporate austerity in favour of a concept based around “Serious Playfulness”. This manifests itself in the form of a dynamic logotype and extensive pictogram set, a vivid colour palette and bold typography with an immediacy and friendly quality. These choices link business cards, folders, envelopes, correspondence cards, signage and website.

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Hands On: Migrant Journal No.5 by Offshore Studio

Opinion by Richard Baird.

Migrant Journal No.5 Micro Odysseys edited by Justinien Tribillon, Michaela Büsse and Dámaso Randulfe, co-edited and designed by Offshore Studio

Migrant Journal is a six-part exploration of migration in all its forms. It covers, as you might expect, the current and pressing political and socio-cultural implications of the mass migration of people, yet also delves deeper into the more abstract movement of ideas, power and information around the globe. Migrant Journal, in its breadth but a continuity of theme, intends to reclaim the word migration, to break free from prejudice and cliché.

This is a hands-on review of Migrant Journal No.5 its themes and how these manifest themselves visually and materially. This issue, Micro Odysseys, explores microscopic entanglements, invisible movements, tiny particles, imperceptible matter and antimatter. For thoughts on Migrant Journal as a total project, check out BP&O’s review here.

Migrant Journal began as a Kickstarter project and is edited by Justinien Tribillon, Michaela Büsse and Dámaso Randulfe, co-edited and designed by Isabel Seiffert and Christoph Miler of Offshore Studio.

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Everlea by Studio Brave

Opinion by Richard Baird

Property branding for Everlea by Studio Brave featuring illustration by Tom Abbiss Smith.

Everlea is a new property development described as a private sanctuary of townhouses located in the Melbourne suburb of Keysborough, an expanding community marked by its space and natural surroundings of native trees, shrubs, parkland and a landscaped network of safe pedestrianised streets. Developed by SB&G, working in collaboration with Bruce Henderson Architects, landscape architects Tract and Kathy Demos, Everlea “offers a pairing of design expertise guided by a vision of individuality.” Naming and visual identity, designed by Studio Brave, is based around the notions of “establishing an authentic life”, “the everlasting landscape” and “space to grow”, and touches upon the themes of family, home, community and environment. This is expressed through a series of commissioned illustrations by UK artist Tom Abbiss Smith. These illustrations link every customer touchpoint, from bound booklets to binder to single house-style sheets and website.

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