BPO


New York Architecture Book Fair by Pentagram

Opinion by Richard Baird

Storefront for Art and Architecture is an independent not-for-profit art and architecture organisation, located in New York’s Soho, dedicated to advancing architecture, art and design. To further this remit the organisation developed the New York Architecture Book Fair, an event and platform that brings together authors, designers, publishers, critics and readers to consider, through a programme of discussion, installation and pop-ups, which publications have driven architectural and design discourse forward through their insight and contemporary relevance. This took place at the Storefront for Art and Architecture and at local bookstores throughout the city in June.

Pentagram partner Natasha Jen and team led the design and development of the visual identity for the first edition of the New York Architecture Book Fair. This is built around a form language that makes a connection between the spine of a book and the side elevation of a building plan but also explores the liminal space between the printed book and architecture structure, and the material and digital space the visual identity needed to exist within. This links a variety of communication materials for the event, these included motion graphics and data visualizations, book design, tote bags and signage.

Continue reading this article


Brilliant by The Studio

Opinion by Richard Baird

Logotype, pictograms, stationery and website by The Studio for Swedish customer survey specialists Brilliant

Swedish employee engagement consultancy Netsurvey and Bright, experts in customer surveys, have been merged and rebranded as Brilliant by The Studio. This merger and rebranding intended to create a new platform capable of encapsulating the skills and corporate cultures of both companies and develop a visual expression that people from each could identify with and stand behind.

In the same spirit as The Studio’s visual identity design for Netsurvey, reviewed on BP&O back in 2015, the direction for B2B company Brilliant, shuns a corporate austerity in favour of a concept based around “Serious Playfulness”. This manifests itself in the form of a dynamic logotype and extensive pictogram set, a vivid colour palette and bold typography with an immediacy and friendly quality. These choices link business cards, folders, envelopes, correspondence cards, signage and website.

Continue reading this article


Hands On: Migrant Journal No.5 by Offshore Studio

Opinion by Richard Baird.

Migrant Journal No.5 Micro Odysseys edited by Justinien Tribillon, Michaela Büsse and Dámaso Randulfe, co-edited and designed by Offshore Studio

Migrant Journal is a six-part exploration of migration in all its forms. It covers, as you might expect, the current and pressing political and socio-cultural implications of the mass migration of people, yet also delves deeper into the more abstract movement of ideas, power and information around the globe. Migrant Journal, in its breadth but a continuity of theme, intends to reclaim the word migration, to break free from prejudice and cliché.

This is a hands-on review of Migrant Journal No.5 its themes and how these manifest themselves visually and materially. This issue, Micro Odysseys, explores microscopic entanglements, invisible movements, tiny particles, imperceptible matter and antimatter. For thoughts on Migrant Journal as a total project, check out BP&O’s review here.

Migrant Journal began as a Kickstarter project and is edited by Justinien Tribillon, Michaela Büsse and Dámaso Randulfe, co-edited and designed by Isabel Seiffert and Christoph Miler of Offshore Studio.

Continue reading this article