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ITI Computers and Diventa designed by Bunch

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Logo and print designed by Bunch for ITI Computers' management software Diventa

ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.

Logo design by Bunch for Croatian-based software company ITI Computers and its management software Diventa

Both logo-types share the same authoritative weight, lowercase accessibility and solid spacing of Replica characters and the technological mix of simple geometric form, diagonal cuts and grid-based compositions of their marks. Together these are clear in their resolution of analytical growth, positive forecasts, bar charts, structure and statistics but with a smart monogrammatic duality that suggests individualised results. In contrast their brochures could be considered polar opposites, most notably in their division of colour. ITI follows a dark, techy and abstract approach with a sense of movement based around grids and systems while Diventa is white, light and airy utilising rich organic photography with an earthy colour palette and a lot of fine texture.

Unified under a consistent technological and analytical theme but divided by a broader and more communicative context, Bunch’s identity solution is an interesting juxtaposition of systems-based organisation and everyday accessibility. It cleverly draws together the statistical aspect of what is an emotionally driven consumer experience, the analytical power of the business and the management of personal data. A duality that perhaps draws its inspiration from the front and back-of-house structure of the hospitality industry.

Logo design by Bunch for Croatian-based software company ITI Computers and its management software Diventa

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Print with white ink detail designed by Bunch for Croatian-based software company ITI Computers

Print with white ink detail designed by Bunch for Croatian-based software company ITI Computers

Logo designed by Bunch for ITI Computers' management software Diventa

Logo and print designed by Bunch for ITI Computers' management software Diventa

Logo and print designed by Bunch for ITI Computers' management software Diventa

Logo and print designed by Bunch for ITI Computers' management software Diventa

Logo and print designed by Bunch for ITI Computers' management software Diventa

More brand identity work by Bunch:

Logo - Cerovski  Logo - Sebazzo  Logo - Nosive Strukture

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  • Will Geddes

    That’s a nice logo for Diventa, but design studio Berger & Föhr has been using it for over 3 years! bergerfohr.com