New Logo and Branding: RevolverPosted: November 28, 2012
Revolver is an Australian film production company with a string of awards and a diverse collection of directors and producers. Their visual identity, refreshed by Sydney-based independent design agency Toko, is a simple, clean and coherent expanding logo-type solution – built from the single, well spaced, all uppercase sans serif Helvetica – that utilises a ‘This Is’ prefix to bind, through typographical consistency, a variety of communication and the directors. Its over-sized application alongside finer details, full bleed, bright neon spot highlights and the juxtaposition of both vertical and horizontal layouts across the collaterals introduce a creative and multi-perspective sensibility that keeps the solution from appearing too corporate.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.