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Revolver by Toko

Opinion by Richard Baird Posted 28 November 2012

Logo, stationery and DVD packaging for film production company Revolver designed by Toko

Revolver is an Australian film production company with a string of awards and a diverse collection of directors and producers. Their visual identity, refreshed by Sydney-based independent design agency Toko, is a simple, clean and coherent expanding logo-type solution – built from the single, well spaced, all uppercase sans serif Helvetica – that utilises a ‘This Is’ prefix to bind, through typographical consistency, a variety of communication and the directors. Its over-sized application alongside finer details, full bleed, bright neon spot highlights and the juxtaposition of both vertical and horizontal layouts across the collaterals introduce a creative and multi-perspective sensibility that keeps the solution from appearing too corporate.

Print for film production company Revolver designed by Toko Logo and mobile website for film production company Revolver designed by Toko

Logo and DVD packaging for film production company Revolver designed by Toko Logo and print for film production company Revolver designed by Toko