Logo and Branding: Revolver
Posted: November 28, 2012 Filed under: Logos & Branding, Music, TV & Film | Tags: Art, branding, Branding News, Business Card, design, graphic, graphic design, identity, logo, logo news, logo-type, packaging, review, Revolver, richard baird, stationary, Sydney, Toko, typography, visual identity 4 Comments »
Revolver is an Australian film production company with a string of awards and a diverse collection of directors and producers. Their visual identity, refreshed by Sydney-based independent design agency Toko, is a simple, clean and coherent expanding logo-type solution – built from the single, well spaced, all uppercase sans serif Helvetica – that utilises a ‘This Is’ prefix to bind, through typographical consistency, a variety of communication and the directors. Its over-sized application alongside finer details, full bleed, bright neon spot highlights and the juxtaposition of both vertical and horizontal layouts across the collaterals introduce a creative and multi-perspective sensibility that keeps the solution from appearing too corporate.
Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.
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Richard BairdRichard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. |
I haven’t a problem with Helvetica and do like its execution but can’t deny there are plenty of similar but slightly more distinctive choices that may have given this more of a proprietary vibe? Do you agree?
Reminds me of — Revolver-Art but not as good.
I guess that’s the risk you run with an over-sized sans serif, it’s common although not always well executed which I felt this has been.
I think choosing a different sans serif could be that something ‘extra’, something with a slightly more unusual cut.
(http://www.a2-type.co.uk/)
But yes, well executed!