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Sweet Greek designed by Studio Brave

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Logo and illustrative detail for Melbourne food store Sweet Greek designed by Studio Bravo

Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the very loose, hand rendered and personal qualities of a logo-type and monogram with ancient, classically illustrated meats, olives and laurel wreathes. Executed across a tactile, uncoated board with craft treatments such as string, stickers and the texture of a hand stamped print finish with a single, economical, cobalt blue – reminiscent of china dining sets and the national flag – these elements convey a culinary honesty ideally representative of authentic, Greek products made from simple, local and good quality ingredients.

Logo, business card and illustrative detail for Melbourne food store Sweet Greek designed by Studio Bravo and Elise Lampe

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Logo, business card and illustrative detail for Melbourne food store Sweet Greek designed by Studio Bravo and Elise Lampe

Logo, string tied box and sticker detail for Melbourne food store Sweet Greek designed by Studio Bravo

Logo for Melbourne food store Sweet Greek designed by Studio Bravo

Logo and tea towel with illustrative detail for Melbourne food store Sweet Greek designed by Studio Bravo and Elise Lampe Logo and website with illustrative detail by Elise Lampe for Melbourne food store Sweet Greek designed by Studio Bravo

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  • http://www.binoygopal.com binoy gopal

    good one!

  • http://twitter.com/anghelaht Felix Diaconu (@anghelaht)

    Very near perfection!