7-Eleven Sandwiches, Wraps and Salads by BVD

Sandwich, salad and wrap packaging designed by BVD for 7-Eleven Sweden

Stockholm based graphic design Studio BVD have created the packaging for Sweden’s 7-Eleven sandwich, wrap and salad range. The studio’s treatment combines the stacked sans-serif characters of Klim Type Foundry’s Calibre with bright spot colours, and enhances these with a rich, earthy brown background.

Typography by BVD for 7-Eleven Sweden

Concise letterforms, set within a simple layout and alongside a good use of space compliment an efficient, straightforward use of language, while the stacked structure, highlighting ingredients and the build of each sandwich and wrap, adds an element of play.

Together these have a healthy, flavourful and contemporary on-the-go quality, secure a distinctive aesthetic that really pulls out the detail, texture and quality of the food, and neatly conveys, with a communicative clarity, the nutritional value and ingredients in a no frills but interesting and creative way.

Design: BVD
Opinion: Richard Baird
Fonts Used: Calibre

Sandwich packaging designed by BVD for 7-Eleven Sweden

Sandwich packaging designed by BVD for 7-Eleven Sweden

Follow BP&O:

Wrap packaging designed by BVD for 7-Eleven Sweden

Sandwich packaging designed by BVD for 7-Eleven Sweden

If you liked this then you may also like:

Packaging - Seafood Kitchen  Packaging - Cuckoo Muesli  Packaging - Allsorts

Support BP&O

Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.