New Logo and Branding: We Make Stuff HappenPosted: June 21, 2013
We Make Stuff Happen is a London and Brighton-based creative marketing and production company that specialises in exhibitions and events with past campaigns that have included covering an entire building in clothes, placing a car in a block of ice and putting an open air cinema on top of a skyscraper. Their visual identity, created by Maddison Graphic, features a stacked uppercase logo-type set in Merkury with plenty of space, surrounded by a three-dimensional, single line weight border and printed across an uncoated Colorplan Mist substrate with a contrasting black block foil print finish.
It is a identity that speaks very little of the showmanship and spectacle of the events, but for me, while abstract and perhaps open to a number of interpretations, its stair-like structure appears more like a practical, behind the scenes prelude to performance. Perfomances that will hopefully be conveyed more appropriately through image and video on-line once their website goes live.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.