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Taiwan High Mountain Tea by Victor Design

Packaging design for Taiwan High Mountain Tea created by Victor Design

Victor Design have recently completed the packaging for Taiwan High Mountain Tea, a range of maple, bamboo, cedar, plum, pine and lily infused teas that have their origins in the high-altitude mountain top estates of Taiwan. Victor’s approach neatly captures provenance with a three fold fusion of distinctive mountain silhouettes, flora and indigenous mountain birds illustrated with fantastic level of detail by hand using ink that quickly establishes a clear sense of craft.

Packaging design for Taiwan High Mountain Tea created by Victor Design

The colour pallete appears earthy and realistic, and is intelligently enhanced by a white background that doubles up as low lying clouds that give the peaks scale and the compositions a strong sense of foreground and background.

The illustration are complemented by a creative combination of canvas detail, tin tubes, folded card with printed interior walls, and the brushed bronze-like finish of a box with glossy badge detail. It is a combination that neatly utilises different structures and layers of packaging to create a sense of expense and high quality which resonate well with the traditional craft of the illustrations.

Packaging design for Taiwan High Mountain Tea created by Victor Design

While there is a high level of material usage, something I am always a little wary about promoting, it feels largely very simple and appropriate, delivering layers of detail and consumer experience that finish with an illustrative approach that has a conceptual weight, works as a metaphor for high natural quality, establishes a sense of unspoilt lands, a subtle sense of mysticism and divides the range with a sophistication and expense.

Packaging design for Taiwan High Mountain Tea created by Victor Design

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Packaging design for Taiwan High Mountain Tea created by Victor Design

Packaging design for Taiwan High Mountain Tea created by Victor Design

Packaging design for Taiwan High Mountain Tea created by Victor Design

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