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Apartment A designed by Say What Studio

Business cards for art gallery, bar and cocktail academy Apartment A designed by Say What Studio

Apartment A is an art gallery, bar and cocktail academy, dedicated to the experimentation and development of cocktails, located in Los Angeles’ Art District. Apartment A’s brand identity—which includes two logos, print promotion and stationery, created by Parisian design agency Say What Studio—establishes a striking contrast of organic illustrative detail, plenty of space and structured typography, mixing a sense of methodology with the spontaneity and flourish of the arts and crafts.

Interior of art gallery, bar and cocktail academy Apartment A

Interior of art gallery, bar and cocktail academy Apartment A

Business cards for art gallery, bar and cocktail academy Apartment A designed by Say What Studio

There is a clear and distinctive duality that exists throughout this identity. From the very obvious contrast of full bleed and dense images and unprinted space, a full colour and monochrome approach to ink and organic and geometric detail, to the more subtle differences in etched and half-tone shading of the logomarks, their shape, and the combination of serif and sans-serif typography.

Together these establish what appears to be a retrospective appreciation for the traditional hand crafted detail and flourish of the past and an on-trend austerity, structure and modernistic enthusiasm you might associate with the present,

Business cards for art gallery, bar and cocktail academy Apartment A designed by Say What Studio

This contrast of aesthetic, which exist starkly across the front and back of the business cards and separately across the menus and promotional materials, is bold and communicative, and works well to draw together the multi functional aspects of the space, both the craft and methodology of cocktail making and an interior that juxtaposes foliage, wooden furniture and beams, classic ceramics and silverware and exposed brick and utilities.

Business cards for art gallery, bar and cocktail academy Apartment A designed by Say What Studio

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Print for art gallery, bar and cocktail academy Apartment A designed by Say What Studio

Business cards and menus for cocktail academy Apartment A designed by Say What Studio

Menus for cocktail academy Apartment A designed by Say What Studio

Logo and print for cocktail academy Apartment A designed by Say What Studio

Print for cocktail academy Apartment A designed by Say What Studio

Print for for art gallery, bar and cocktail academy Apartment A designed by Say What Studio

Print for art gallery, bar and cocktail academy Apartment A designed by Say What Studio

If you liked this then you may also like:

Logo - Yay Festival  Logo - The Monday Room  Logo - Agricola


  • The Packaging Design Blog

    Wayyyyyyyy, too much like the Agricola mark for my liking

    • http://wwww.bpando.org/ Richard Baird

      I disagree but appreciate you taking the time to add your opinion. Hope The Packaging Design Blog is going well.

      • The Packaging Design Blog

        Both are beautiful pieces of work and as this is an in vogue trend I can believe that that didn’t intentionally set out to mimic or copy Agricola. But practically speaking yes there are many differences but putting the 2 designs side by side you have a white capital A in a very similar style on a very similar leaf background, illustrated in a very similar style and that unsurprisingly means they do look very similar.

        As for PDB it struggles on, in need of a web redesign I feel and a tweak to the format wouldn’t go a miss but Im busy producing packaging designs in the day job so right now it’s a tricky thing to get around to. Nice job the new look website by the way, very impressive.

        • mossy

          PDP looks neglected indeed. A redesign and tweak to the format will do nothing for you. Stick to the day job.

  • Braz de Pina

    Fantastic Richard!

  • Diego Froidmont

    beautiful illustrations, love the freedom with type

  • Aaa

    i dont think its too much like the Agricola mark at all. I feel so strongly that I was compelled to write this random post after finding this on Pinterest. It is totally different and awesome! Love it!!

  • jullie2177

    Nice touch! I also look through the works of designers on https://dribbble.com/.