The Coconut Collective designed by Marx Design


Bright contemporary packaging for organic, flavoured, coconut water brand The Coconut Collective by Marx Design

The Coconut Collective is a new Australian brand of organic, flavoured, coconut waters drawn from Sri Lanka’s king rather than green coconut, a first for the market. Soulfresh, the company behind the brand, describe the water from the king coconut as having a ‘cleaner taste profile’, one that should appeal to a broader consumer base.

The Coconut Collective’s brand identity and packaging treatment was recently developed by New Zealand-based studio Marx Design. Their approach, a communicative mix of subtle sun bleached and tinted wood backgrounds, large coconut imagery, bold uppercase typography, an unusual but distinctive pastel colour palette, map and boat illustration, ingredient story, and stamp texture, neatly deliver a tropical, exported sensibility with a contemporary eye for colour that draws attention to a new coconut variety and its unique provenance.

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Logo for organic, flavoured, coconut water brand The Coconut Collective by Marx Design

More brand identity and packaging work from Marx Design:

Packaging - F. Whitlocks & Sons  Packaging - Living Earth  Packaging - Popchips


  • Joseph J. Shields

    Love this

  • Ameen Al Saqqaf

    This doesn’t just appeal to me aesthetically as a designer but it actually creates a desire for the product. I love all the details from the crafted logo-mark and map to the vintage coconut image and watercolour brush texture used on the carton which references raw, fresh fruit. The overall result is absolutely delicious and very effective.

    • http://wwww.bpando.org/ Richard Baird

      Hi Ameen, thanks for adding your opinion. It does have a bit of a vintage quality, hadn’t really seen that.

  • 74verbena

    I really love this. You can feel Sri Lanka in the design. I checked out Marx Design website. They did a similar thing with the tequila Cazulo. Timeless work…