Milk Lab designed by Studio fnt12 June,2014
Milk Lab is a 100% pure milk dessert, flake and roll cake restaurant located in the South Korean city of Busan. The restaurant’s brand identity, designed by Studio FNT, conveys some of the chill and smoothness of its desserts through the rounded terminals of a slab serif logotype, its container, similarly styled mono line weight icons, icy photography and a milky pastel colour palette, and pairs these with the character and distinction of some well-rendered creative lab and milk based illustrative work by Tap Tap Tap. Together these add a light and playful sensibility, as framed artwork on the walls and decals across the windows, to what looks like a neat modernistic black and white interior space created by FHHH Friends and some simple signage and elements. The project also included illustrated menus, postcards, packaging and posters.
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