BPO


Team Impression by Design Project, United Kingdom

Opinion by Richard Baird.

Branding for Leeds based print production business Team Impression by Design Project

Team Impression is a UK print production studio with a national reach, a 50,000 sq ft production plant and experience working within the culture, creative, fashion and finance sectors. Drawing on the six key services of the business—litho, digital, display, finishing, presentation and reprographics—Leeds based graphic design studio Design Project worked with Team Impression to develop a new visual identity concept and system. This included a new logo, typography and colour palette that extended across brochure, van livery, business card and digital touchpoints.

Branding for Leeds based print production business Team Impression by Design Project

If you can get past the similarities it has with Belkin, the logo concept is a neat idea that humanises, through soft shape, bright colour and an association with the human form, what is often perceived as impersonal and mechanical processes. This is further explored through the sans-serif type choice choice and photography, which covers both the Team Impression team and tools of the trade.

These, while perhaps not as compelling or as distinctive in tone or character as Made Thought’s team images for the paper merchant G.F Smith, work well to also introduce moments that convey a sense of rigour and personal responsibility.

Alongside this, and as you might expect from a print production studio, the identity effectively touches upon and showcases materials, surface texture, colour and print finishes, and secures visual interest and impact using embossed papers, block foils, dyed boards and contrast. More from Design Project on BP&O.

Design: Design Project. Opinion: Richard Baird.

Logo for Leeds based print production business Team Impression by Design Project

Branding for Leeds based print production business Team Impression by Design Project

Visual identity and brochure for Leeds based print production business Team Impression by Design Project

Visual identity and brochure for Leeds based print production business Team Impression by Design Project

Visual identity and brochure for Leeds based print production business Team Impression by Design Project

Brochure for Leeds based print production business Team Impression by Design Project

Brochure for Leeds based print production business Team Impression by Design Project

Foiled brochure and business cards for Leeds based print production business Team Impression by Design Project

Visual identity and van livery for Leeds based print production business Team Impression by Design Project

Visual identity and digital experience for Leeds based print production business Team Impression by Design Project

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Team photography for Leeds based print production business Team Impression by Design Project

Team photography for Leeds based print production business Team Impression by Design Project

Photography for Leeds based print production business Team Impression by Design Project

What do you think of Design Project’s brand identity work for Team Impression? Share your thoughts in the comment section below or get the conversation started on Twitter.

Photography for Leeds based print production business Team Impression by Design Project

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  • Butchy Butch

    I love the icon. Although after scrolling down typography choice disappoints a little. Also, the applications don’t work for me as an identity, rather random selection of ideas and examples.

  • Shaughn McGurk

    I wonder why, having shown the precision engineering of the relationship between symbol, wordmark and tagline in the logo, they then fail to implement that relationship on quite a few of the applications. Why is the symbol not on the back of the workwear? Why does the relationship change so completely on the vehicle livery?

    By all means turn the symbol into a supergraphic, or extrapolate the circles to perform different functions – as they do on the web page, but if you are going to go to the bother of creating a lockup – use it.

    Richard, I can see your reference to the Belkin identity, but I didn’t see a human form at first glance – more a lowercase ‘t’ made of rollers from a printing press. It would be interesting to know what they actually intended.

    Use of production techniques, textures and materials – and the art direction of the imagery very professional.

    • Hi Shaughn, good to read another opinion from you, and glad that you’re still with the site. You are of course right, why set up the girds and guides only to break from these, although, I think there’s more value in free-floating non-dependant assets and supergraphics, especially as I think the logo holds up well.

      • Shaughn_McGurk

        ‘Free-floating non-dependent assets’ excellent. Richard, do you mind if I steal that! The very essence of concise.

        The van would have been a great opportunity to deploy the locked up version – and turn the symbol into a massive supergraphic – perhaps in a tone of the background green – or matt against shiny, perhaps even 3M reflective film so that it glowed in the dark.

        At first the colour palette annoyed me. Too similar. But then I looked at the documents in the slip case and the subtle graduation of colour made a lot more sense. In large fields of colour, such as the document covers, the differences in hue are all the more apparent – when it is just the symbol, less so.

        Taking a lead from the ‘graduation’ visible when the documents are packed together, I’d have made a gif for the symbol that changes colour with more subtlety – like the smooth shift in colour you can achieve with LED lights – or the colour changes visible in holographic printers foil.

        Thanks for keeping us all inspired. Cheers. S

  • Ryan Allan

    Hi RIchard,

    Just wondering what your thoughts are regarding the new foxtel now logo and this?

    • No real feelings here. Different industries, rudimentary forms. It happens. No confusion, no one is trading off the image of the other. What do you think?

      • Ryan Allan

        Thanks for your response Richard.

        I see what you’re saying but Foxtel is a giant company in Australia and I think extra care should be taken with giant companies (considering the amounts they are probably getting paid) to do proper research and create an entirely original mark. There is also another network here in Australia called Channel 9 which uses a similar construct for their logo.

        https://uploads.disquscdn.com/images/698dbeb73cb858be54fe6910f621255496745892c7c49919f08620bd068fcbc3.gif

        • No such thing as originality. But yeah, due diligence, although, TI could easily be missed, I tend to go for optimism over cynicism, but it can be difficult at times. I tend to consider visual identities in their entirety, rather than focusing on singular assets. As you said, Foxtel is a big company. They have more pressing communicative priorities. This is probably where the money went. I’ve seen work where the logo is clearly and appropriately the last thing buttoned on, and strategically, irrelevant. Often it’s hard for designers to admit this, particularly those who make their living, ONLY designing logos, and overselling their value.