Hair Solutions by Paul Belford Ltd.
Posted: Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Box Packaging, Branding & Packaging of 2019, British Design, Creative Packaging, Design For Print, Designed by Studio Makgill, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, The Very Best of 2019, The Very Best Packaging of 2019 Comments Off on Hair Solutions by Paul Belford Ltd.Opinion by Richard Baird
Hair Solutions is an enhancer, made from botanical concentrates, that can be added to any brand of shampoo, personalising it to meet 66 different haircare scenarios through a combination of formulations directed at 6 categories (normal, dry, wavy, flaky and colour-treated and fine) and 11 concerns (brittle, dry, oily, thin, wavy or colour-treated, split-ends, frizz, low-shine or volume issues and curl definition). To help users identify the perfect product, the line will be supported by an online hair-quiz, and a brand identity designed by Paul Belford Ltd. This included logo, packaging design and initial launch campaign.
PLATF9RM by Studio Makgill
Posted: Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Business Card Design, Colourful Business Cards, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Studio Makgill, Graphic Design, Graphic Design Blog, Logo & Brand Identities for Co-working Spaces, Logo Design & Branding Blog, Logotypes, The Best Brand Identities of 2019, The Best Business Cards of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Type Foundry: Colophon, Typography Comments Off on PLATF9RM by Studio MakgillOpinion by Richard Baird
PLATF9RM is a co-working and office space in Brighton and Hove. It features an interior design by We Like Today that blends the utilitarian with moments of bright warm colour. Studio Makgill, working closely with PLAT9RM Founder, Seb Royle and Creative Director, Emilie Lashmar, designed a graphic identity for the space that would capture and express a spirited approach to co-working and connect with those who have a desire to escape the daily commute. The motion and energy of a collective space, and an allusion to a shorter more cheerful commute is expressed by way of bold type in motion, and through a modern convivial colour palette, this links printed materials such as business cards, posters and newsprint with the supergraphics that run throughout PLATF9RM.
360ME, Montgomery+Evelyn by Studio Makgill
Posted: Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Box Packaging, Branding & Packaging of 2019, British Design, Creative Packaging, Design For Print, Designed by Studio Makgill, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, The Very Best of 2019, The Very Best Packaging of 2019 Comments Off on 360ME, Montgomery+Evelyn by Studio MakgillOpinion by Richard Baird
360ME is the first range of “life-ready” “Mood Nutrition” from Montgomery+Evelyn a new nutritional supplement company. Each of the four products focus on an individual and singular benefit with each capsule providing exactly what the body needs without having to purchase multiple products. M+E intends to bring a new level of quality and clarity of communication to a complicated nutrition market.
Working with founder, Evie Montgomery, Studio Makgill developed positioning, brand values, product architecture and packaging design, with their strategy emerging from the clarity in Evie’s approach, a beautiful and simple intersection of clinical science and human experience. This was expressed through visual identity by way of visible grid, bright coloured dots and a neutral sans-serif.
