BPO


Johnny Roxburgh by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business card for UK party architect Johnny Roxburgh by graphic design studio Bunch

Johnny Roxburgh is an entertainer and party designer working with the rich and famous nationally and internationally. He has over thirty years of experience and has held a royal warrant for the last nine. In the words of The Scotsman, Johnny is capable of turning the whims and fancies of the world’s wealthiest one percent into glittering realities. These have included, but are certainly not limited to, society weddings, balls and film premieres.

No matter how glamorous and glittering these parties may be, his brand identity, created by graphic design studio Bunch, and reaching across cloakroom and luggage tickets, is one of surprising restraint, small typographical flourish and usefulness, but also one with light-hearted and humorous potential.

Branding for UK party planner Johnny Roxburgh by graphic design studio Bunch

Branding and cloakroom tickets for UK party planner Johnny Roxburgh by graphic design studio Bunch

Although a small project there are some nice details. Particularly, the ornamental qualities of Klim’s typeface Domaine set alongside a sans-serif of reduction and seriousness—what looks like the characters of Gotham. In conjunction with a pastel green paper and black ink, these choices, and their aesthetic disparity but communicative duality (professionalism and creative flourish), take the mundane and everyday utilitarian qualities of cloakroom tickets and luggage tags and makes these a visually distinctive, useful and communicative brand asset. It is a smart tool that essentially and surreptitiously puts a business card in the hands of guests of another (and a very particular and specific demographic) without appearing uncouth.

Branding and cloakroom tickets for UK party planner Johnny Roxburgh by graphic design studio Bunch

Branding for UK party planner Johnny Roxburgh by graphic design studio Bunch

Branding and cloakroom tickets for UK party planner Johnny Roxburgh by graphic design studio Bunch

Branding and luggage tags for UK party planner Johnny Roxburgh by graphic design studio Bunch

For someone who is perhaps more used to securing business through recommendations, word of mouth and magazine features, the adverts may well be an unnecessary component, a flight of creative fancy. These do, however, introduce a playful and light-hearted quality and bit more personality, could easily be expanded upon and builds on the duality present in type. Party architect is a nice turn of phrase, as is the choice of language used alongside image to convey key values.

The result is a simple brand identity of few components, but an approach well-suited to someone whose parties are unique and clientele diverse, where discretion and professionalism, as well as a creative flourish and good humour, is paramount. More from Bunch on BP&O.

Design: Bunch. Opinion: Richard Baird. Fonts Used: Domaine.

Logotype for UK party architect Johnny Roxburgh by graphic design studio Bunch

Brand identity and business card for UK party architect Johnny Roxburgh by graphic design studio Bunch

Brand identity and notebook for UK party architect Johnny Roxburgh by graphic design studio Bunch

Branding and ad campaign for UK party planner Johnny Roxburgh by graphic design studio Bunch

What do you think of Bunch’s work for Johnny Roxburgh? Share your thoughts in the comment section below or get the conversation started on Twitter.

Branding and ad campaign for UK party planner Johnny Roxburgh by graphic design studio Bunch

More brand identity design work by Bunch:

Logo Design - Cerovski  Logo Design – Decountoured  Logo Design – Nosive Strukture