BPO


Bearleader Chronicle by The Studio, Sweden

Opinion by Richard Baird.

Brightly coloured business cards for publisher Bearleader Chronicle by The Studio, Sweden

Bearleader describes itself as being dedicated to seeking out spectacular events, simple pleasures, awe-inspiring landscapes, hidden gems, and regions where traditions are meticulously maintained. They share these with their readers through an online magazine, which also includes insight into the people they meet and places they come across, with the intention of inspiring others to follow in their footsteps and chart their own adventures.

Bearleader draws its name from the leading of the inexperienced on risky adventures and the rise of foreign travel in the 18th and 19th century, while its content addresses the current favour for slow living (diverse and fulfilling experiences over possessions). This is conveyed through a brand identity treatment of traditional serif typography, a varied colour palette and simple layouts created by Scandinavian graphic designers The Studio. This extended across business cards, stationery, bookmarks and Bearleader’s online magazine.

Branding for publisher Bearleader Chronicle by The Studio, Sweden

“In order to meet Bearleader’s goals of communicating the essential character of their destinations, and make it easy for readers to actively pursue the experiences on their own, an engaging and visually compelling style coupled with a simple straightforward graphic format was required.”

“With the online magazine as the main communication medium, we made this the brand centrepiece. We developed a modern, easy-to-read design using typography based on an old world newspaper expression to tie in with Bearleader’s 18th century-explorer brand story. Block colour and bold type worked with the photography to build a recognizable identity. Great flexibility was built into the design so Bearleader could continually update and expand their content within the brand guidelines. A logotype, symbol and stationery program were designed to support the online magazine.” – The Studio

Logotype and brand identity for online publisher Bearleader by The Studio, Sweden

Branding, headed paper and envelope for online publisher Bearleader Chronicle by The Studio, Sweden

Although typography sets a very traditional tone, pairing this with a bright and varied colour palette secures a thoroughly current brand expression. Much like their work for Netsurvey, The Studio effectively utilise colour as an impactful and compelling stylistic tool that also manages to touch upon relevant themes, in this case, those that that proliferate Bearleader’s magazine such as the rural and urban (green, brown and grey), the traditional and contemporary (brown and white, yellow and lilac). The use of a variety of dyed uncoated rather than ink covered boards means that each has a familiar craft quality but collectively are distinctive.

Monogram for online publisher Bearleader by The Studio, Sweden

The Studio’s treatment is very much in keeping with the slow lifestyle trend, in its simplicity, material choices and typography, yet still manages to carve out a striking visual personality rooted in the content of the magazine and its straightforward layout. More from The Studio on BP&O.

Design: The Studio. Opinion: Richard Baird.

Brand identity and bookmark for publisher Bearleader Chronicle by The Studio, Sweden

Typography and brand identity for online publisher Bearleader by The Studio, Sweden

Follow BP&O:
Twitter
Feedly
Facebook
Instagram

Typography and brand identity for online publisher Bearleader by The Studio, Sweden

Brand identity and journal covers for Bearleader by Scandinavian graphic designers The Studio

Brand identity for Bearleader by The Studio

Online presence for publisher Bearleader by Swedish graphic designers The Studio

Typography and brand identity for online publisher Bearleader by The Studio, Sweden

Letterpress business cards for publisher Bearleader Chronicle by The Studio, Sweden

Brand identity and print with coloured paper for publisher Bearleader Chronicle by The Studio, Sweden

What do you think of The Studio’s work for Bearleader? Share your thoughts in the comment section below or get the conversation started on Twitter.

Typography and brand identity for online publisher Bearleader by The Studio, Sweden

If you liked this then you may also like:

Logo Design – Arrels  Logo Design – Mamen Diego  Logo Design - enea


  • Ameen Al Saqqaf

    This is a good example of how just using color, great photography and the right typeface choice goes a long way in delivering impact and communicative value. Identity solutions don’t have to be groundbreaking, just simply well-designed like this.

  • Mark Yehan De Winne

    The “g” is so badly drawn it’s amazing it’s even in this typeface:/ That aside, I reckon the Bc monogram would have worked ALOT better as a mark if the C was a little bit heftier. Using the Bold weight when shrinking it so small would have helped maintain the weigh consistently.

  • Jakub Kudelski

    Hm, I don’t think I like the little C in BC monogram. It seems too thin compared to the rest. Otherwise not much to awe for, but a solid design work and nice photography selection.

  • Maria

    Loved the typeface but on closer inspection the kerning is off. For example on “bearleader” the following spaces stand out: between l and e, a and d, and d and e. Now I just see rivers of negative space between these letters.