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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

Brand identity and communication platform for Skogsindustrierna, The Swedish For­est Indus­tries Fed­er­a­tion, by BVD

BVD’s approach, although leveraging a very familiar and thoroughly current combination of geometric type, pastel colour and monolinear iconography, feels well-suited to an open, innovative but accessible and conscientious organisation. These assets are well-resolved, appropriate and communicatively concise.

Photography effectively touches upon the relationship between raw material and product through contrast and form language (the organic and the manufactured), which is visually distinctive, while materiality, innovation and sustainability comes through well in substrate selection and a blind emboss print finish.

This finish, alongside image, brings a neat layer of texture and detail to a Scandinavian simplicity which also proliferates the video work through a clear and plain speaking mix of words and the rich natural detail of moving image. More from BVD on BP&O.

Design: BVD. Opinion: Richard Baird. Fonts Used: Futura.

Brand identity and iconography for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

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Brand identity and communication platform for Skogsindustrierna, The Swedish For­est Indus­tries Fed­er­a­tion, by BVD

Brand identity and print for Skogsindustrierna, The Swedish For­est Indus­tries Fed­er­a­tion, by BVD

Brand identity and print for Skogsindustrierna, The Swedish For­est Indus­tries Fed­er­a­tion, by BVD

Photography for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

What do you think of BVD’s work for the Swedish For­est Indus­tries Fed­er­a­tion? Share your thoughts in the comment section below or get the conversation started on Twitter.

Photography for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

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